What appeals to you most about this vacancy?

  | James Innes

What appeals to you most about this vacancy?

Alternative and related questions:

What are you most looking forward to in this job?
What is it that you are looking for in a new job?
Why have you applied for this vacancy?

The meaning behind the question:

This question is similar to the top 10 question “Why have you applied for this vacancy?” that we discussed in the previous chapter. However, it is sufficiently different – and sufficiently popular – to warrant us covering it separately.

The interviewer knows that there will be a number of factors which draw you to this vacancy. What they are looking for with this question is to identify your key motivator – what really matters most to you. This will naturally give them some insight into you both as a professional and a person.

Your answer:

There’s a right way and a wrong way to answer this question. The wrong way is to see matters entirely from your own point of view and to cite some aspect of the vacancy which meets your own needs first and foremost. The right way is to make sure you identify some aspect of the vacancy which you can talk about in such a way as to place emphasis on how you meet the organisation’s needs. The interviewer is more interested in how you meet their needs than on how they can meet yours.


I’m particularly taken by the importance you place on customer service. In too many organisations customer service is very much a secondary priority whereas you place the customer at the centre of everything you do. As a Customer Service Manager, I am naturally very committed to excellence in customer service – and I am very keen to work with an organisation that attaches the same importance to customer service that I do. A business is nothing without its customers; it’s vital to recognise this – and your reputation for customer service is clearly enviable. It sets you apart from the competition.

The Interview Question & Answer Book

The Interview Question and Answer Book

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