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More Interview Questions and Answers

How do you feel we compare to our competitors?

Alternative and related questions:

How would you rate us against our competitors?
What advantages do you feel we have over our competitors?

The meaning behind the question:

No, the interviewer isn't just fishing for compliments.  First of all, they'll be interested to see whether you've done your homework and do indeed not only know who their competitors are but also how they operate.  Secondly – albeit not related to your job application – they'll have a natural curiosity as regards an outsider's opinion of their organization and its competitors.

Your answer:

A potentially tricky question but another opportunity to impress the interviewer with the research you've conducted, both on their organization and on the sector in which they operate.  Above all, of course, phrase your answer in such a manner that makes it clear to the interviewer that you'd much rather work for them than any of their competitors. But do make it sound convincing and not just like you're buttering them up!  What do you, honestly, feel sets this organization apart from its competition?  Why do you want to work for them and not their competition?  Pick – and elaborate on – at least one positive difference between them and their competition.  Don't even think of discussing anything which is less than 100% positive.

Example:

In conducting my market research when embarking on my job hunt, I obviously took a close look not only at your company but also at your competitors.  I'm aware that some of your competitors have a larger market share, higher turnover and higher profits but what struck me about your company was its outstanding reputation for customer service and customer care.  Some of your competitors may have a larger share of the market for the time being but, judging by the number of disgruntled customers posting their comments on the Internet, I'm convinced that I can work with you to ensure that we end up overtaking them.  You've clearly focused on quality and reputation above all else, knowing that if you get this right then the profits will follow.  That's a strategy I agree with wholeheartedly.

Word of warning:

You can be skating on thin ice with questions such as this if you say something which you are unable to fully substantiate, should the interviewer decide to dig deeper.  As always, conducting thorough research prior to your interview is absolutely vital.



The Interview Question & Answer Book

The Interview Question and Answer Book

Take the fear out of your interview and never be stuck for the right answer to even the toughest questions with The Interview Question & Answer Book.

The job market is fierce, competition has never been greater and it's important that you can grab every opportunity for competitive advantage and stay one step ahead. Written by one of the world's leading careers experts and bestselling author of The Interview Book, this definitive guide to questions and answers encourages every job-hunter to think on your feet and express your individuality while supplying ideal responses to interview questions so that you’re seen as the ideal candidate for the job.

 

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More interview questions and answers

 

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Talking about this vacancy

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Addressing problems in your career history

Coping with stress and pressure

Defining teamwork

Management and leadership

Personal and professional development

Interests and activities

The amateur psychiatrist

Money, money, money

Health

Relocation

Deal-making

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